An offbeat take on the future of media by Rotterdam-based director Puck Litaay. Drawing a stark comparison between the way we consumed information collectively in the past, and the more individualized ways we access it now, “A Death in the Family” envisions a future where “hyper-personalization” is the status quo:
“Inspired by advertisements of the 1950s and 1960s the film plays with a contrast of commonality, the (nuclear) family and today’s individualism. We live in a society that throws progress around lightly and only see the consequences when we have gone too far. We need to think about progress before deciding to embrace it, and with this film, I hope to activate people to do so, to truly understand and question it.”
Starring
Joana Vinogradoff
Thomas Kuipers
Luna van der Straaten
Cas de Bruin
Written & Directed by Puck Litaay
Director of Photography: Abel van Dijk
Production Designer: Aline Hogenberg
Head of Styling: Indiana Roma Voss
Editor: Huub Verburg
Composer & Sound Designer: Martijn Ruytinx
Producer: Puck Litaay
Assistant Producer: Marrie Dogger
1st AD: Aukje Bink
1st Assistant Camera: Pauline Skoreng
Gaffer: Yannick Giraud
Best Boy: Thomas Weber
2nd Assistant Camera: Niels Lokhorst
Make-up & Hair: Reny Schijven
Styling Assistant: Lea Wilbrand
Art Assistant: Lisa Barnhoorn
Set Dresser: Ella Gerritsen
Production Assistants: Merisse Huwaë, Steffie Huwaë, Sam van Felius
Colorist: Stefan Mandersloot
Still Photography: Jaimy Gail
This video was submitted by Puck Litaay and selected by our team. Click here if you have a project you’d like us to check out!
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