Directed by dayday, “FITT” is a mystical club song that transports listeners into a futuristic fantasy world. “Dua wanted a world that blended reality and imaginative space. This video is intended to represent this journey in a visually dynamic way. By referencing the iconic film 2001: A Space Odyssey, we were able to create a visual language that embodies the essence of the song.”

directed by dayday

cinematography by Mayer Chalom
producer Sarah Beitch
1st AC Alice Boucherie
key grip Matt Locono
g&e Kurtis Riley
gaffer David Persaud
production designer Joyce Esquenazi
motion graphics Nathan Alicaway
2d animation Nataly Menjivar
3d Nathan Leung
editor Christian Oreste
colorist Josh Bohoskey

starring Dua Saleh and Maahleek

© Booooooom Design Inc.