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A charming video for Amanda Sum’s debut single directed by Mayumi Yoshida. Reflecting on the relationship between humans and machinery, “Groupthink” explores the idea of breaking free from societal expectations with an all female line up donning traditional cheongsam dresses.


Featuring Amanda Sum, Sarah Wong & Marissa Wong
Directed by Mayumi Yoshida
Director of Photography: Wai Sun Cheng
Produced by John Alviz, Mayumi Yoshida, Amanda Sum
Assistant Director: Rachel Rose
1st Assistant Camera: John Fleming
Camera Trainee: Meng Xue Xia
Stills: Belen Garcia
Gaffer/Key Grip: Thomas Rasilim
Choreographer: Amanda Sum
Dressmaker: Linda Sum
Editor: Nach Dudsdeemaytha
Colourist: David Tomiak
Special Thanks: Phil Planta, Surinder at Costco Downtown
Executive Producer: Wai Sun Cheng
Production Company: Pandapix

Song written by Amanda Sum
Produced by Emily Millard
Engineered & Mixed by Olivia Quan @ Monarch Studios
Mastered by Elisa Pangsaeng @ CPS Mastering
Vocals & Electric Keys: Amanda Sum
Synth & Synth Bass: Mary Ancheta
Drums: Jamie Lee

With support from FACTOR Canada, Creative BC and the City of Vancouver


This video was submitted by Mayumi Yoshida and selected by our team. Click here if you have a project you’d like us to check out!

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