Fun anime-inspired video by Los Angeles-based director Nicholas Lam (previously featured here). Created remotely across 3 different countries/timezones during lockdown, the track itself is a four-way collaboration between DJ duo Snakehips, UK vocalist Jess Glynne, American rapper A Boogie Wit Da Hoodie, and Nigerian singer Davido. While Lam’s portfolio has only ever been live-action, “Lie For You” is Lam’s love letter to the animation style he’s been drawn to since childhood:
“I absolutely have to hand it to the folks at Point Five Creations for truly going above and beyond what everyone else told me could not be done on the budget and timeline. I’m particularly proud of working with them not only because they’re all Chinese animation artists, bringing their own style to the traditionally Japanese anime genre, but because I spent seven years growing up in Hong Kong myself, and so this just feels like the perfect amalgamation of influences from past and present.”
Writer & Director: Nicholas Lam
Production Company: Hound
Executive Producer: Missy Galanida, Isaac Rice
Producer: Isaac Rice
Animation Studio: Point Five Creations
Animation Director: Tommy Kai Chung Ng
Storyboard Artist: Knifeson Yu Ka Hei
Animators: Hilary Tang, Bee Chiu, Knifeson Yu Ka Hei, Tommy Kai Chung Ng
Concept Art | Backgrounds: Otto Tse, Step C.
3D Artists: Hoop Kwok Ka Sing, Otto Tse, Chan Kong KZ Chan
Poster: Yin Zhen Chu
Teaser: Nicholas Dobkin
Director Rep: Andy Roberts
Jess Glynne Management: Sam Eldridge @ UROK Management
Jess Glynne Creative Director: Jo’lene Henry
Audience Development Manager: Andrew Bunton
Senior Marketing Manager: Joel Quartey
Marketing: Denys Wilcox
Commissioner: Daniel Millar
This video was submitted by Nicholas Lam and selected by our team. Click here if you have a project you’d like us to check out!
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