Declan McKenna faces off against his doppelganger, Alex Lawther, in this video by London-based director Will Hooper (previously featured here). Loosely based on the short story “William Wilson” by Edgar Allan Poe, “The Key to Life on Earth” pokes fun at an opinion long-held by internet commentators. As Hooper explains:

“Declan’s likeness has always been compared to Alex Lawther’s — and the comment section has always been quick to underline that fact. So with this vid we’re really leaning into a big internet meme that’s plagued Declan for all eternity. Declan came to me like “wassup we’ve got Alex Lawther to do a movie and I want to fight him” and I was like “wassup ok hold by beer” and then I went away and wrote this daft little idea”


Starring Declan McKenna & Alex Lawther
Director: Will Hooper
EP: Laura Northover
Producer: Rosie Brear
Prod Co: Blink
Commissioner: Michael Lewin
PM: Harry Hardwick
PA: Rachel Bashford
1st AD: Ty Hack
DoP: Ruben Woodin Dechamps
1st AC: Marcus Albertsen
2nd AC: Klara Rychtarcikova
Loader: Saskia Dixie
Trainee: Josh Ighodaro
Gaffer: Esteban Gimpelewicz
Spark: Jerzy Gudjonsson
Spark: Cameron Smart
Art Director: Zoe Klinck
Set Dressing: Lili Abraham
Art Assistant: Tea Mulabdic
Art Assistant: Pedro Reis
Sylist: Suzie Walsh
Styling Assistant: Jade Hennessey
Make up: Jackie Tyson
Flight Choreographer: Dan Styles
Runner: Linda Dorigo
Runner: Elle Dolan, Tara Sadeghi
Security: John Wild
Set Medic: Gary Darling-Parkes
BTS: Ben Hennessey
Stills Photographer: Joe Magowan
Edit: Sam Allen @ Stitch
Post Producer: Kirsty Oldfield
Grade: Richard Fearon
Flame/Online: Jack Stone
Post Producer: Tamara Mennell
Sound Designer: Alexander Wells

Special Thanks to:
One Stop Films
GreenKit Lighting
The Frying Squad
Get Set Hire
Katinka & Locationworks


This video was submitted by Will Hooper and selected by our team. Click here if you have a project you’d like us to check out!

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