An uplifting portrait of India’s first female professional skateboarder, 24-year-old Atita Verghese by Berlin-based director Adi Halfin (previously featured here). The latest film in Toyota’s “Start Your Impossible” series, and the second Halfin has done for the campaign, this instalment follows Atita as she discusses her role in challenging gender roles across Indian society:

“Who says what’s feminine and what’s not? It’s up to us women to define it. Young girls need to understand that you can be strong, get on the skateboard, and be feminine all at the same time.”

Watch above and see full credits below!

 

Directed by Adi Halfin
Agency: Dentsu
Production: REJELL
Creative Director: Toshihiko Tanabe
DoP: Roman Linetsky
Editor: Saki Bergh
Producer: Franziska Meier
Service Production: Paper Planes Production
Music: Guy Buttery
Colour Grading: Yulia Bulashenko
Sound Mix: Nils Nuernberg
Post Producer: Tim Freudenthal
Post Production: Slaughterhouse – SLGH

Featuring:
Mini Johni, Kamali Moorthy
Anam, Xami, Naphisa, Pooja,
Rajashree, Spoorthy, Johanna,
Shraddha, Bodhna, Channy,
Padmini, Unnati, Pallavi,
Pavithra, Tanvi, Smitha

 

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