A creative spot for the Disruptor shoe line from FILA China by London-based director Max Hemmings (previously featured here). Disrupting the standard dance crew ad by trapping them inside a car, Hemmings plays with the tension between constrained and explosive movement. Watch “Disruptor” above and see full credits below!


Leonie Smith
Kenji Matsanuga
Micah Barnes

Directed by Max Hemmings
Concept: Max Hemmings
Producer: Helen Dulay
Choreographer: Melody Squire
Agency: Guerrilla
1st AD: Matt Lawson
Production Designer: Anna Mould
DP: Tom Elliott
1st AC: Matt Farrant
Make Up: Theresa Davies
Hair: Eliot McQueen
Costume: Alex Pantano
Sound Designer: Chris Banks
Colourist: Joseph Bicknell @ CHEAT


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