London/LA-based studio Waste Creative draws inspiration from 1940s propaganda art in this bold animation for Boom Beach’s global in-game big boss event. Wanting to create an announcement that would push the game assets in a different direction, the team seamlessly merged 2D elements with 3D modelled characters and backgrounds, before printing out every frame, ripping the paper for a handmade look, and stop-motion animating the entire thing! As they explained to us, their goal was to create a spot that would be “disruptive for the brand, unexpected for the community, and showed a level of care and craft unlike anything created previously.”

Check out “The Return of the Mega Crab” above as well as the short making-of below!

 

 

We love branded content when it’s engaging, funny, innovative, beautiful or anything in between. Click here if you have a project you’d like us to check out!

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