A creative snapshot of youth culture by London-based director Ruda Santos. Told through an ode to a reclaimed shopping cart, “Jabulani” is an unexpected celebration of freedom and family.


Director. Ruda Santos
Producer. Tom Morgan
Production company. Great Guns (
Commissioner: Nowness / ICA
Exec Producers. Laura Gregory, Sheridan Thomas
DOP. Diana Olifirova
AD. Soren + Amir
Art Director. Chloe Shirley
Production Manager. Luke James
Sound Designer. Ben Adams
1st Ac. Nacho Leon
Clapper Loader. Luca Paresiliti-Holt
Camera Trainee. Agnes Aus
Runner. Dean Manchand
Editors. Nick Saunders, Ruda Santos
Music. Tape$
Colourist. Thomas Mangham @ The Mill
VFX. Ollie Davis
Poster Art. Lucy Fountain


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