An adorable stop-motion spot by Prague-based studio Krutart for Japanese green tea company Seicha Matcha. While the concept may seem simple enough — exploring the idea of how Seicha gets matcha in the bottle — according to creative director Martin Jůza it took more than a month and a half to produce:

“We combined the best from digital and analogue techniques in animation. First, we sketched, designed the characters, storyboarded. Then we made the whole set and props in 3D in order to create origami-style printed sheet. After two weeks of cutting and glueing we were ready to animate with more than 250 paper objects. When the animation was done, we went back to digital to retouch and postproduce.”

Check out the delightful results above and full credits below!


Client: Seitcha Matcha
Director: Veronika Zacharová
Creative Director: Martin Jůza
Producer: Johana Burešová
Sound: Matěj Chrudina
Music: Václav Toma
VFX, postpro: Jáchym Hrubý, Vojtěch Kamas


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