Love this video for Young Fathers’ track “In My View” by London-based director Jack Whiteley. Starting with the question of how you make people care about a video, Whiteley collaborated with the band to come up with a series of vignettes that would check all the boxes required to elicit an emotional response from viewers. From there they took things a step further, adding a “meta curveball layer” that basically offers a step-by-step guide on how to make a music video. As he shared with us:
“I love videos that challenge perceptions, pull the rug from under the viewer, offer twists and subvert things, and so that’s what we’ve reached for here.”
This video was submitted by Jack Whiteley and selected by our team. Consider participating here if you have a project you’d like us to check out!