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Saturday Night Live director Mike Bernstein helps to lighten the mood in this great ad for Roman, a men’s health start-up offering young men a non-embarrassing venue to seek help for erectile disfunction. By poking fun at all the on-the-nose visual metaphors and clichés of masculinity traditionally employed in such campaigns, the spot calls out the ways pharmaceutical companies prey on guys’ insecurities.


Directed by Mike Bernstein
Producer: Christian Heuer & Matt Pittman
Prod Co: SuperPrime & Alpen Pictures
Cinematographer: Tom Banks
Editor: Casey McClelland
Production Designer: Zach Miller
Color: Trevor Durtschi
Sound Design: Sean Oakley


This video was submitted to us by Mike Bernstein and selected by our team. If you have branded content you’d like us to consider, click here to submit your project!

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