First Aid Kit – “It’s a Shame”

A brilliant split screen video for sisters Klara and Johanna Söderberg aka First Aid Kit by Swedish director Mats Udd. “It’s a Shame” marks Mats third time working with the folk duo who were eager to try something a little different this time around. As he shared with us:

“First Aid said ‘We like the idea of us not being together in the video. In all of our videos we’re always together, holding hands. So we were like, ‘How can we both be in the video but not together?’”

See what they came up with above! And click here to check out our previous posts of Mats work, if you haven’t already!