In the late ’80s a group of Brooklyn teenagers came together with the common goal of accumulating as much Polo Ralph Lauren as possible. Taking something that wasn’t meant for them and making it their own, the boosting crew known as the Lo Lifes would go on to influence hip hop culture and Polo collectors around the world.

New York-based photographer/director Tom Gould and Lo Life founder/rapper Thirstin Howl the 3rd have spent years working on the first-ever book about the group. To coincide with the limited second edition of Bury Me With The Lo On, Gould and Howl have released this documentary featuring unreleased footage, archival pictures and recent portraits of key Lo Life players and Polo collectors. Watch above and check out some of Gould’s photos below!










Bury Me With The Lo On’s website

Tom Gould’s Website

Tom Gould on Instagram

Thirstin Howl the 3rd on Instagram


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