An epic spot for Guillermo Del Toro’s collaboration with Patrón by Seattle-based directing duo Danielle Krieger and Casey Warren aka Mindcastle (previously featured here). As Casey shared with us, the piece was shot at the main bottling plant in Mexico. They even made the book seen in the film using concept sketches by Guy Davis, a production designer who’s worked on many of Del Toro’s projects:

“We wanted the film to fit within the world that most of GDTs films are set in so we found inspiration in Mexican folklore, dark fantasy and Jalisco poetry.”


Directed By: Casey & Danielle
Producer: Tyler Boylan

Agency: The Brooklyn Brothers
Executive Director of Digital: Blake Bowyer
Digital Director: Jordan Shelton
Director of Partnerships: Natasha Markley
Sr. Account Manager: Paige Sharkey
Producer: TJ Docena
Art Director: Didima Marinez
Copyrighter: Daniel Ahern
Photographer: Robert Brevad

Music By: Vonavi
Voice Talent: Dave Pettitt

Patron x GDT
Guillermo Del Toro
Director of Brand Innovation: Carlos Boughton
Social & Digital Strategy Manager: Cristi Mcneill
Illustration & Product Design: Guy Davis

Camera Op: Shawn Owens
1st AC: Alisa Tyrrill
Producer GDL: Agustin Munoz
Line Producer – GDL: Gustavo Corcuera
Production Coordinator: Claudia Padilla
Gaffer: Fabian Robles
Sound Operator: Agustin Enriquez
DIT: Joe Castaneda
Set/Props: Alejandro Airbus
Art Assist: Rodrigo Diaz
Hair & Makeup: Alejandra Roscano
Electric Assist: Ruben Nuno
Mobil Manager: Arturo Murillo
Electric Assist: Israel Ruvalcaba
P.A. / Driver: Francisco Munos
P.A/ Footage Runner to NYC: Ethan Cristy
Camera Van: Cesar Haro
Driver: Manuel Alejandro Castellanos
Crew Van: Eduardo Santos
Crew Van: Hugo Chavarin

Production Co. MINDCASTLE
Directors Rep: Roxanne Artesona
Filmed on location in Guadalajara, Mexico


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