A delightful animated spot by artist Noma Bar. The first in a series of animations highlighting Mercedes-Benz smart safety systems, Bar seamlessly blends visual metaphors and typography to match the tongue-twisting voice-over frame for word.


Illustrator & Director: Noma Bar
Animator: Alejo Accini
Agency: antoni Berlin
Creative Director: Marcell Francke
Copywriter: Erick Barrios Hernández
Art Directors: Wolfgang Warzilek, Daniel Righi
Production: Dutch Uncle



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