Thoughtful short by Los Angeles-based director, John Merizalde for clothing label AKOO. 11x refers to the number of times Eric Garner said “I Can’t Breathe” when being choked by New York police. The campaign pushes a unique sense of social consciousness and responsibility around issues of racial violence, urging a sense of shared humanity as a way of counteracting increased brutality. Wonderful narration by Michael “Killer Mike” Render as well.

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