Seiko’s “Art of Time” highlights the 1200 miniature parts (some as small as 0.7 mm) that go into the making of each carefully crafted timepiece. The elaborate sequence of domino effects is a nod to the collaborative corporate culture they’ve tried to create. In fact, the clip’s soundtrack was written by CEO Shinji Hattori using lyrics submitted by the company’s employees. Behind the Scenes video below.
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